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What makes a dental surgery website successful?
When it comes down to it, in order to have a successful dental surgery, you will need to have a website.
And the website needs to have more of a role in your marketing strategy than simply some photographs of your team and a bit of information about dental care. You need to ensure that your surgery web page has up-to-date and relevant information about what it is that your staff can do, who your staff are, as well as having an active blog.
When it comes to search engine optimisation, having all of these things and many more is what will help your surgery stand out in the online marketplace. So, when somebody is searching for dental implants provided near them (if your surgery is able to offer this) your website will be put at the top of the search list. This increases visibility and will help you to get more patients.
With that in mind, what are some of the other tips that make a dental website successful as a marketing tool? Read on to find out!
Fast loading time
Most people have been onto a web page at one time or another that was simply taking too long to load, and chances are, if you have ever had this experience, you have clicked off the page. It’s safe to say that this is a bit of a turn-off for people visiting a web page, but it is also an issue for the Google bots, who help with the ranking system relating to search engine results. So, for your website to be competing successfully, it needs to have a faster loading time; ideally under 3 seconds.
Blogs were mentioned earlier and they are an important platform for you to talk about what it is that your team can offer. But they are also useful for search engine optimisation. If you use the targeted keywords that are being searched for in dental care, then this will help your blog and website to stand out against the competition. For ultimate search engine optimisation results, your blog page needs to be updated a minimum of once a month, as regular activity helps with better ranking.
’Before’ and ‘after’ sections
Focusing on cosmetic dental teams for a moment, it is worthwhile to have a ‘before’ and ‘after’ section showcasing exactly what it is that your team can do. This not only improves the photo content of your website, or the video content if that’s what you want to have in this section, but it also helps potential website visitors to see exactly what it is that you can offer. This will increase their chances of contacting you for these services.
In a similar vein, you need to have a biography section for all the members of staff on your dental team. This will need to be updated at least once a year with new information and new professional photos to keep things modern. Again, this will help to attract patients to your surgery, especially those who are of a nervous disposition, as they will know who they are expecting to see when they visit.
Social media presence
You absolutely have to have a social media presence in order for your dental surgery website to be successful! Both websites need to be linked, as this will help those on social media to find your home page and vice versa. Social media also offers a great social platform to contact potential patients and answer questions that they have.